POLO RALPH LAUREN

For the iconic American label Polo Ralph Lauren, recognisable thanks to the signature polo player launched in 1971 or the preppy mascot Polo Bear created in 1991, all began with a tie in New York in 1967. Rebelling against the trends of the era and inspired by Hollywood’s glamour, Ralph Lauren, born Ralph Lifschitz, designs large hand sewn ties. The first complete men’s collection follows in 1968, and already back then, he starts to use sportswear fabrics for dress shirts. His first store called Polo by Ralph Lauren is inaugurated in 1970 at Bloomingdale’s. Other stores, independent this time, follow a year later. The same year, Polo Ralph Lauren creates his first women’s lines, inspired by men’s shirts, but sporting more feminine cuts. Iconic piece of the brand, the polo shirt, available in a large array of lively colours, appears in 1972 and becomes at the same occasion a symbol for American sports chic. From now on, Polo Ralph Lauren dresses the whole family, from linen or cotton shirts for men, women and children over chinos and shorts to pretty, effortless shirt dresses for every day. The shirts and polo shirts come in Custom Fit, Slim Fit and Custom Slim Fit, jeans and trousers in Classic Fit, Classic Stretch Fit and Slim Fit. For the winter, the label proposes cosy knits in cashmere and wool. Swim shorts, scarves, beanies and baseball caps complete the range. Discover casual chic American fashion thanks to the creations for men, women and boys from Polo Ralph Lauren, available online and in store at Bongénie Grieder. Order now, shipping is free of charge in Swiss and Liechtenstein. In-store returns are free.