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about the creator
New Balance was founded in 1906 in Boston by a certain William J. Riley to create orthopaedic soles. The brand then decides to push the techniques further and to rethink running shoes. They are carefully manufactured to make sure the products offer the highest comfort possible. After an instant break-through, New Balance becomes leader in the running shoe domain. Today, the brand creates a great variety of styles. Innovation is the key for the brand, who now creates suede, leather and canvas sports-to-city-shoes for the whole family. The pastel coloured or printed collections come in contemporary styles. All of them feature the iconic N on the side of the shoes, such as the models 420 or 996. After all these years, New Balance keeps up high quality and makes a point in creating performing shoes in infallible style. Discover our selection of Men's, Women's and Children's footwear on our online shop or in Bongénie Grieder stores in Switzerland.