about the creator
Gimmo Etro created his brand Etro in 1968 after being introduced to the Paisley print in India. Since then, the Italian couture house keeps reinventing this print to create pieces imbued with boho accents and a luxurious feel. Today, Gimmo's four children are in charge of the family business. Since 2000, his daughter Veronica takes care of the collections for women and his son Kean manages the men's collections since 1990. Creator of the concept of "New Tradition”, he reinvented blazers, shirts and scarves with attitude. Their Paisley-prints with the Pegasus-label become unmistakable hallmarks. Veronica Etro draws her inspiration from her travels, and designs tunics, dresses, scarves and coats with sophisticated prints in bold colours. Her pieces are entirely tailored in Italy, and are made of the highest quality materials including cashmere, linen, silk and cotton. Their lush flower and Paisley prints combined with their impeccable cuts make them exquisite additions to any woman's wardrobe. Discover Etro's latest creations in our stores in Geneva, Lausanne, Zurich, Bern and Basel or take your pick from our e-shop selection. Shop online and enjoy free delivery in Switzerland and Liechtenstein.