ALEXANDER MC QUEEN

Trendsetting, shocking, subversive, precise, visionary… just to mention a few of the words used to describe fashion as seen by Alexander McQueen. Born in London, the British designer left school at the age of 16 to work as a tailor for Anderson & Sheppard. After having designed costumes for the theatre, he worked for the Japanese designer Koji Tatsuno in London and then with Romeo Gigli in Italy. It was in 1992 that he launched his own eponymous label, then and still now known for his unbridled creativity, audacious designs (think about the iconic Harness shirts) and dark romantic details. Alexander McQueen’s art director nowadays is Sarah Burton, who had designed Kate Middleton’s wedding gown. She aims to pursue in Alexander McQueen’s style characterized by contrasts – force and vulnerability, power and fragility, romance and rebellion – with references to nature. The label’s creations for women stand out with their feminine hourglass fits and sexy details. Blazers, dresses, jumpers, skirts, trousers: all are there to highlight a woman’s body. Iconic bags such as The Curve or The Skull add an edge to any outfit. As for the designer label’s men’s creations, you can look forward to stylish sportswear and streetwear creations, often adorned with graffiti prints, but not only – his blazers, classic trousers and shirts are sure to catch eyes with unexpected elements such as zippers. You will also find graphic T-shirts, comfortable jogging trousers, casual jeans and easy-to-wear sweatshirts. When it comes to shoes, Alexander McQueen treats you to chunky soles, for example sported by his Oversize Sneakers or Tread Slick ankle boots, both available for men and women, but also to sleeker creations with an edge. Complete your outfits with one of his baseball caps or bucket hats, and opt for handy accessories such as wallets, belts or card cases made in Italy. Discover Alexander McQueen’s clothing and accessories online and in our Bongénie Grieder stores in Switzerland. Order your favourite pieces in our e-shop, shipping and in-store returns are free of charge.