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about the creator

See By Chloé

Revolutionizing luxury ready-to-wear, the label Chloé was founded in 1952 by Gaby Aghion. In a world etched by rigid codes, the recognizable lightweight fabrics and breezy cuts simply stand out. Who could live without silk in the summer and wool in the winter? In 2002, the luxury ready-to-wear brand, where the greatest fashion designers such as Karl Lagerfeld or Stella McCartney succeed one another, founds See By Chloé. Its hallmark: feminine boho styles. The on-trend looks are slightly more affordable than Chloé's creations. See By Chloé continually develops new takes on romanticism with pastel hues, original cuts and uncomplicated prints. Accessories keep a central position. Shop the new See By Chloé collections available in store and online at Bongénie Grieder.