AVAILABLE IN OUR STORES
about the creator
The two brothers Laurent and Arik Bitton, who are also in the music business, founded the brand IRO (Japanese for “Light”) in 2005 for women in search of an urban and contemporary style. They created rock and ultra-feminine dresses, jackets, skirts and tops that are loved by trend-setting stars such as Kate Moss and Gwyneth Paltrow.
Oscillating between Paris and New York, the brothers draw their inspiration from their friends’ looks and 1970s' and 1980s' fashion. The result is a laid-back, elegant and romantic collection where all the pieces can be combined to create trendy outfits you can wear day and night.
Discover IRO’s latest new arrivals in our stores in Geneva, Lausanne and Zurich, or order your favourite pieces online. Shipping is free of charge in Switzerland and Liechtenstein.