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about the creator
With the aim to shake up the typical stereotypes of Scandinavian women's fashion, seen as either sober and clear lined or girly and utterly boho, art connoisseur and gallery owner Nicolaj Reffstrup launched the Copenhagen-based label Ganni in 2000. Developing a third alternative, the brand keeps on fostering a style full of attitude. His wife and creative director Ditte Reffstrup joined the brand in 2009. The label is now represented in over 400 stores worldwide, but also in 21 concept stores in Denmark, Norway and Sweden. Known for playful designs without strict rules, Ganni's creations are easy to wear from daytime to night-time. Women all over the globe love the feminine wrap dress silhouettes, blouses, trousers and denim pieces, often embellished with bold florals, animal prints and fringes. The Danish brand also cares about sustainability, which it sees as its moral obligation. Looking into the used materials and factories who produce Ganni's women's wear, it tracks its carbon footprint since 2016, making the commitment to reduce its carbon emission as much as possible. However, it is very conscious of the fact that it can still do better. Update your wardrobe with Ganni's dresses, trousers, skirts and tops for women, available in-store and online at Bongénie Grieder. Order on our e-shop and enjoy free shipping in Switzerland and Liechtenstein. Returns are free of charge in all our Swiss stores.