CHLOE

Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who wanted to liberate women’s bodies from the stiff and formal fashion of the era through her luxury ready-to-wear offering. Paving the way for fashion houses such as Yves Saint Laurent and Givenchy, the brand is the first to propose "luxury ready-to-wear". Unlike custom-made clothing, the latter can be worn straight away, only small adjustments are necessary. As one of the leading luxury fashion houses based in Paris, Chloé embodies a forward-looking yet timeless style, with a purpose-driven model that advances positive social and environmental change Since its inception, the Maison has entrusted a succession of emerging talents to further Aghion’s vision: Karl Lagerfeld, Stella McCartney, Phoebe Philo, Hannah MacGibbon and Natacha Ramsay-Levi. All have contributed to the brand's development, just adding their personal touch. The Maison’s current creative director, Gabriela Hearst, brings a steadfast commitment to producing beautiful products with meaningful impact - honest luxury - a brand ethos that includes responsible sourcing, lower-impact materials, and artisanal techniques. In October 2021, Chloé received B Corp certification - a demanding, independent evaluation process - that marks a new stage in the Maison’s transformation. Discover Chloé’s new collections in our Bongenie Grieder stores all over Switzerland and on the e-shop. Among them, you will find denim from dead stocks, organic cotton creation, responsibly sourced wool and cashmere knits and sneakers crafted in eco-responsible mesh, Nama. Of course, you will find never aging classics such as the Marcie bag, but also new it-bags such as Mate, Woody or the wonderful Edith, Gabriela Hearst’s tribute to an archival style. Browse our curated edit of Chloé accessories, shoes, handbags, and clothing on our e-shop, and order your favourites. In-store returns are free of charge.