Since its inception 130 years ago, Bongénie Grieder has always stood for refinement and audacity. Iconic label in Switzerland, the brand has skilfully predicted some upcoming fashion trends, and has known how to reinvent a few style codes. It is still today considered as a shrine of elegance and style.

Over the decades, Bongénie Grieder has witnessed the first automobiles, cabaret and the beginnings of cinema, sportswear and underground culture, as well as the two world wars, the baby boom, globalisation and the birth of social networks... At every turning point, the brand has stood out through an unprecedented ability to adapt, without ever changing its DNA.

Now discover the important dates which have contributed to Bongénie Grieder's success, the advertising posters that have inspired entire generations and the creations especially designed for this anniversary. Looking back to look forward: dive into our history…

A retrospective from 1891 to present time